Value co-destruction: The influence of failed interactions on members’ behaviors in online travel communities

In online travel communities, value can be both co-created and co-destroyed. Many recent studies have investigated value co-creation and its causes and effects. However, the internal mechanisms of value co-destruction caused by customers’ interactions remain underexplored. This study empirically examines the value co-destruction expressive behaviors, their outcomes, and the negative perceptions and behaviors of online travel communities. The...