Consumer-to-consumer reselling adoption among European countries: differences between old and young millennials
Abstract
This research examines differences in the adoption of online reselling between old and young millennials across countries in Europe. National cultural values and government policies are included in the analysis as reasons for differences between countries. Responses from 35,390 individuals from 14 European countries are used to test a multilevel model. The results indicate that young millennials are less likely to resell online. Individualism...
Paper Details
Title
Consumer-to-consumer reselling adoption among European countries: differences between old and young millennials
Published Date
Apr 20, 2021
Journal
Volume
15
Issue
2
Pages
253 - 279
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