In-app advertising: a two-step qualitative comparative analysis to explain clicking behavior

Published on Apr 8, 2021in European Journal of Marketing
· DOI :10.1108/EJM-03-2020-0210
Jens Mattke5
Estimated H-index: 5
,
Christian Maier21
Estimated H-index: 21
+ 1 AuthorsTim Weitzel31
Estimated H-index: 31
Source
Abstract
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