Ethical sensitivity in consumers’ decision-making: The mediating and moderating role of internal locus of control

Ethical behavior has been a topic of increasing research interest, but only a few studies have examined ethical decision-making through a holistic consideration of ethical consumption. In this paper, we empirically establish the relationship between consumers’ ethical sensitivity (CES), ethical judgment and ethical consumption behaviors (ECB). We also examine the mediating and moderating role of internal locus of control (iLOC) in these...