A Review of Sensory Imagery for Consumer Psychology
Abstract
This review of mental imagery research has the core objective of fostering more research on the topic of sensory imagery. The review is organized around a conceptual framework highlighting (a) how mental imagery is formed, (b) the elicitation and elaboration of mental imagery, (c) the multi-modal nature of sensory imagery, and (d) the consumer behavior consequences of mental imagery. This conceptual framework provides many new lenses through...
Paper Details
Title
A Review of Sensory Imagery for Consumer Psychology
Published Date
May 26, 2021
Volume
32
Issue
2
Pages
293 - 315
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