A Review of Sensory Imagery for Consumer Psychology

Volume: 32, Issue: 2, Pages: 293 - 315
Published: May 26, 2021
Abstract
This review of mental imagery research has the core objective of fostering more research on the topic of sensory imagery. The review is organized around a conceptual framework highlighting (a) how mental imagery is formed, (b) the elicitation and elaboration of mental imagery, (c) the multi-modal nature of sensory imagery, and (d) the consumer behavior consequences of mental imagery. This conceptual framework provides many new lenses through...
Paper Details
Title
A Review of Sensory Imagery for Consumer Psychology
Published Date
May 26, 2021
Volume
32
Issue
2
Pages
293 - 315
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