Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies

This work describes and illustrates a free and easy-to-use online text-analysis tool for understanding how consumer word use varies across contexts. The tool, Wordify, uses randomized logistic regression (RLR) to identify the words that best discriminate texts drawn from different pre-classified corpora, such as posts written by men versus women, or texts containing mostly negative versus positive valence. We present illustrative examples to...