Artificial neural network to diagnose the consumer behaviour towards non-fuel products and services at filling stations

The petroleum companies are transforming their business model from fuel retailing to non-fuel retailing to increase their revenues. However, predicting the complex buying behaviour of the consumer is a major challenge faced by petroleum retailers. Therefore, there is a need for research to develop models, which can predict consumer behaviour pertaining to non-fuel retailing at filling stations. The study intended to predict the buying behaviour...