Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’
Abstract
Imaginative pleasure through daydreaming has been theorized to be important in understanding the experience of desire and as a factor in escalating consumption. However, there is a risk this underplays the range of potentially immersive and intense experiences of daydreaming, prior to and independent of the purchase or use of marketplace commodities. Drawing on in-depth interviews, participant diaries and projective techniques, this study brings...
Paper Details
Title
Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’
Published Date
Apr 1, 2021
Journal
Volume
21
Issue
3
Pages
351 - 370
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