How to survive a public faming: Understanding "The Spiciest Memelord" via the temporal dynamics of involuntary celebrification

Online public shaming has gained recent popular and academic attention as the tools of networked life are used to enforce societal norms against perceived deviant behavior. However, these acts of non-consensual identity formation do not necessarily need to be negative in nature. Indeed, similar dynamics can occur when an individual’s behavior aligns with societal expectations — a positive incident of involuntary celebrification, which we call...