NCAA e-sports 20XX: an analysis of radical innovation adoption through firm collaboration

The National Collegiate Athletic Association (NCAA) is considering the adoption of e-sports (i.e., organised competitive video gaming), which could be considered a radical innovation as it deviates in many areas from traditional sports (e.g., online game play format, lack of high physical exertion, complicated intellectual property rights for each game, etc.). However, collaboration with firms familiar with the innovation (e.g., National...