How old is your soul? Differences in the impact of eWOM on Generation X and millennials
Volume: 5, Issue: 3, Pages: 553 - 566
Published: Mar 30, 2021
Abstract
Purpose Online reviews have received research attention in recent years, as they work as precursors of consumer behaviors. Previous studies have suggested that the influence of online reviews may vary across generations. However, the previous literature has not analyzed yet whether millennials and Generation X react differently to online reviews. This study aims to shed light on this by analyzing whether the attitudes and behavioral intentions...
Paper Details
Title
How old is your soul? Differences in the impact of eWOM on Generation X and millennials
Published Date
Mar 30, 2021
Volume
5
Issue
3
Pages
553 - 566
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