Sport-specific factors affecting location decisions in business to business sport manufacturing companies: a qualitative study in the Alps

International business research has focused on location decision criteria a lot. In contrast to existing studies, this qualitative study examined business to business sport manufacturing companies. The focus was on sport-specific factors influencing the decision-making processes of sport manufacturing companies located in the German-speaking Alps. The results showed that sport-specific factors, such as corporate sport culture, the work ethic in...