Mass-scale emotionality reveals human behaviour and marketplace success

Volume: 5, Issue: 10, Pages: 1323 - 1329
Published: Apr 8, 2021
Abstract
Online reviews promise to provide people with immediate access to the wisdom of the crowds. Yet, half of all reviews on Amazon and Yelp provide the most positive rating possible, despite human behaviour being substantially more varied in nature. We term the challenge of discerning success within this sea of positive ratings the 'positivity problem'. Positivity, however, is only one facet of individuals' opinions. We propose that one solution to...
Paper Details
Title
Mass-scale emotionality reveals human behaviour and marketplace success
Published Date
Apr 8, 2021
Volume
5
Issue
10
Pages
1323 - 1329
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