Is a picture worth a thousand views? Measuring the effects of travel photos on user engagement using deep learning algorithms
Abstract
Travel photos inform and inspire consumers by conveying a first-hand destination experience. Despite the proliferation of consumer-generated travel photos in online travel review sites, deconstructing the effects of photos on consumer engagement remains a challenge to the tourism industry. We provide a framework to process and interpret various photographic elements on user engagement using deep learning algorithms. We posit that a photo can...
Paper Details
Title
Is a picture worth a thousand views? Measuring the effects of travel photos on user engagement using deep learning algorithms
Published Date
Apr 1, 2021
Journal
Volume
31
Issue
3
Pages
619 - 637
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