The Antecedents and Consequences of Local Product-Ethnicity Perception—A Study of an Asian Advanced Emerging Market
Abstract
Although local product ethnicity (local PE) can serve as a key factor in explaining home country biases in local product superiority, this construct has been ignored since it was introduced. To address this limitation, this article proposes a four-phase research model (identifying consumer characteristics, constructing product category schema, categorizing local PE, and evaluating local vs. foreign products) to examine the antecedents and...
Paper Details
Title
The Antecedents and Consequences of Local Product-Ethnicity Perception—A Study of an Asian Advanced Emerging Market
Published Date
Sep 30, 2021
Volume
29
Issue
4
Pages
62 - 78
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History