Understanding service quality attributes that drive user ratings: A text mining approach:

Published on Apr 7, 2021in Journal of Vacation Marketing
· DOI :10.1177/13567667211003246
Sangeetha Gunasekar4
Estimated H-index: 4
(Amrita Vishwa Vidyapeetham),
Deepak S. Kumar7
Estimated H-index: 7
+ 3 AuthorsDileep Menon (Amrita Vishwa Vidyapeetham)
Source
Abstract
Studies based on online textual data are increasingly used in the hospitality sector to gain better consumer insights. Using text mining of TripAdvisor reviews and mapping it to hard and soft attri...
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