Labelling environmental and terroir attributes: Young Italian consumers’ wine preferences

This study advances the field of sustainability and origin-related attributes with an analysis of the role of a carbon reduction claim in consumer choice when it is labelled in conjunction with terroir cues on a bottle of wine. Data derive from a survey, including a Discrete Choice Experiment, with a sample of 982 Italian young consumers. The estimation of a Latent Class Model in willingness-to-pay space shows seven consumer segments...