The Service Quality of Kampoeng Kopi Banaran Agrotourism, Central Java Province, Indonesia

Agro-tourism is a combination of tourism and farming activities that can be a solution to increase farmer income beyond production quantity’s value. Excellent service quality is the first step to agrotourism success. Therefore, this study analyses the Kampoeng Kopi Banaran agro-tourism’s service quality. The SERVQUAL, Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI) methods are applied to estimate the service quality...