Explicating user negative behavior toward social media: an exploratory examination based on stressor–strain–outcome model

As social media use continues to increase, consumers are beginning to experience social media fatigue leading to concern among marketers about the efficacy of the channel. This research examines social media fatigue through a stressor–strain–outcome model to better understand how consumers cope with this phenomenon and how it impacts adoption behaviors. Data were collected from 452 valid WeChat users through questionnaires and analyzed using SEM...