Emotionally Numb: Expertise Dulls Consumer Experience
Abstract
Expertise provides numerous benefits. Experts process information more efficiently, remember information better, and often make better decisions. Consumers pursue expertise in domains they love and chase experiences that make them feel something. Yet, might becoming an expert carry a cost for these very feelings? Across more than 700,000 consumers and 6 million observations, developing expertise in a hedonic domain predicts consumers becoming...
Paper Details
Title
Emotionally Numb: Expertise Dulls Consumer Experience
Published Date
Mar 15, 2021
Journal
Volume
48
Issue
3
Pages
355 - 373
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