Effectiveness of Print Media Marketing in Digital Age: A Study on Indian Telecommunication Industry

In today’s era, business is Internet-driven that embarked on the evolution of the digital era. We are in the digital age with complete technology-driven activities facilitated by the Internet. This has certainly opened many new options for businesses to plug themselves. A gamut of studies has reported a positive influence of print media marketing on business. However, this study examines the effectiveness of print media marketing in today’s...