Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach
Abstract
In an environment with digital disruptions, retailers must adopt a customer-centric approach to survive and compete effectively. Retailers need to be agile and forward-looking in adopting the relevant analytics and performance metrics to bring a customer-centric approach across upstream and downstream activities in the retail value chain. However, retailers in emerging markets (EMs) need clarity on the specific analytics and performance metrics...
Paper Details
Title
Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach
Published Date
Dec 1, 2021
Journal
Volume
97
Issue
4
Pages
597 - 620
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Notes
History