Motivators and Barriers for Buying Intention of Upcycled Fashion Products in China

This study examines determinants of the consumption behavior of upcycled fashion products in China. Theoretical and empirical evidence from the upcycled fashion consumption and related literature are used to develop a model to explain consumers’ buying intention toward upcycled fashion products. Environmental consciousness, consumer knowledge of upcycled fashion fabrics, and perceived risks of upcycled fashion products are proposed as key...