The Numerical Precision Effect: How Precision of Attribute Information Affects Adoption of Technology Products

This research examines the influence of numerical precision on consumer evaluations of technology products. We posit that when an attribute of a technology product is unfamiliar (vs. familiar), numerical precision of the attribute information (e.g., Galaxy Fold’s folding durability of 54,986 times vs. 55,000 times) increases the willingness to purchase the product. This occurs because numerical precision induces inferences that the attribute is...