New Advances in Advertising Research
Abstract
This issue of the Journal of Advertising Research contains eight studies that span a wide variety of topics, from causality in sales lift from television advertising to an updated approach to the FCB grid. You’ll also learn about the role of consumer insight in the creative process, price...
Paper Details
Title
New Advances in Advertising Research
Published Date
Mar 1, 2021
Volume
61
Issue
1
Pages
1 - 2
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History