Customers' social interactions and panic buying behavior: Insights from social media practices

Volume: 20, Issue: 5, Pages: 1191 - 1203
Published: Feb 15, 2021
Abstract
The Covid‐19 pandemic led to social distancing and lockdown practices, which increased social interactions and information exchange on social media for timely decision making. This study explores how social practices and social influence generated through social media created panic buying behavior among customers. A social constructionist epistemological position was taken in order to understand the social practice of information sharing and to...
Paper Details
Title
Customers' social interactions and panic buying behavior: Insights from social media practices
Published Date
Feb 15, 2021
Volume
20
Issue
5
Pages
1191 - 1203
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