Why are some people not socially distancing during COVID-19? A segmentation study

Volume: 11, Issue: 2, Pages: 65 - 81
Published: Feb 4, 2021
Abstract
Purpose Governments around the world have used social distancing methods to slow the spread of COVID-19. Some people, however, have ignored repeated warnings about the need to maintain social distance. The purpose of this study was to segment individuals based on their perceptions of social distancing with respect to shared constructs, such as attitudes and demographic profiles. The findings can assist social marketing efforts to target specific...
Paper Details
Title
Why are some people not socially distancing during COVID-19? A segmentation study
Published Date
Feb 4, 2021
Volume
11
Issue
2
Pages
65 - 81
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