Double Vision on Social Media: How Self-Generated Alcohol-Related Content Posts Moderate the Link between Viewing Others' Posts and Drinking.

Published on Feb 15, 2021in Journal of Health Communication
· DOI :10.1080/10810730.2021.1878311
Mai-Ly N. Steers9
Estimated H-index: 9
(Duquesne University),
Rose Marie Ward22
Estimated H-index: 22
(Miami University)
+ 3 AuthorsElizabeth Teas (Purdue University)
A robust finding is the positive association between self-generated alcohol-related content (SG-ARC) on social media (SM) and drinking among emerging adults; however, the reasons for this relationship are still unclear. A factor that has yet to be explored in combination with SG-ARC is how viewing others' alcohol-related content (ARC) may be impacting young adults' drinking. This cross-sectional study conducted across two universities asked students (N = 780; M = 20.80 years old; SD = 2.29; 67.82% female) to self-report how many SG-ARC posts they posted, to estimate how much they saw others' ARC, and how much they drank weekly. SG-ARC was then evaluated as a moderator of the association between viewing others' ARC and drinking. A negative binomial regression model with robust sandwich estimators was employed. Results revealed that both SG-ARC and viewing others' ARC were positively associated with drinking. A significant two-way interaction between SG-ARC and others' ARC emerged such that viewing others' posts appeared to exert an influence on drinking, particularly for students who did not post as many SG-ARC posts. These findings provide evidence that seeing others' ARC may be socially influencing students to drink, especially if they do not post as much SG-ARC themselves, by altering their internalized drinking norms.
#1Jennifer E. Merrill (Brown University)H-Index: 20
#2Rose Marie Ward (Miami University)H-Index: 22
Last. Benjamin C. Riordan (USYD: University of Sydney)H-Index: 10
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Alcohol-induced memory loss (i.e., blackout) is a consequence of drinking that is both common and associated with additional negative outcomes. The goal of the present study was to use publicly ava...
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#1Joanne Angosta (UH: University of Houston)H-Index: 2
#2Mai-Ly N. Steers (Duquesne University)H-Index: 9
Last. Clayton Neighbors (UH: University of Houston)H-Index: 83
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Abstract There is considerable research demonstrating that college life alcohol salience is associated with alcohol use among undergraduates. However, the strength of this association may depend on whether students self-identify with other students on their campus; self-identification with other students may indicate how influential other students are on an individuals' drinking. As such, the current research investigated whether identification with the “typical student” moderated the relationsh...
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#1Benjamin C. Riordan (USYD: University of Sydney)H-Index: 10
#2Jennifer E. Merrill (Brown University)H-Index: 20
Last. Rose Marie Ward (Miami University)H-Index: 22
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BACKGROUND: Alcohol-related blackouts are associated with a range of negative consequences and are common among social drinkers. Discussing alcohol use on social networking platforms (e.g., Twitter) is common and related to higher alcohol consumption levels. Due to the widespread nature of alcohol-related social networking posts and alcohol-related blackouts, we examined the content of alcohol-related blackouts posts/"Tweets" on Twitter, with a focus on intentions to blackout and specific motiva...
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#1Femke Geusens (Katholieke Universiteit Leuven)H-Index: 6
#2Cabral A. Bigman-Galimore (UIUC: University of Illinois at Urbana–Champaign)H-Index: 1
Last. Kathleen Beullens (Katholieke Universiteit Leuven)H-Index: 16
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This study is among the first to cross-culturally compare the associations between social media use and emerging adults’ drinking behavior in an accepting (Belgium) and comparatively restricted (US...
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#1Mai-Ly N. Steers (UH: University of Houston)H-Index: 9
#2Clayton Neighbors (UH: University of Houston)H-Index: 83
Last. Megan A. Moreno (UW: University of Wisconsin-Madison)H-Index: 34
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BackgroundLiterature has consistently shown a positive relationship between young adults’ social media alcohol-related posts and drinking outcomes; however, the reasons for this association and the psychosocial influences behind students’ posting of alcohol-related content are still unclear. Peer influences have been robustly shown to predict students’ drinking such that students’ perceptions of their friends’ drinking is positively associated with their own drinking.ObjectiveAlthough research h...
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#1Christopher J. Carpenter (WIU: Western Illinois University)H-Index: 15
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Assessing the impact of an individual’s social network on an individual is difficult without administering a large number of surveys. Online social networks with built-in data collection circumvent this problem. The data collected by an exercise-focused social media website and mobile app allowed the estimation of the effect of both the behavior of the social network and the size of that network on the behavior of individual service users (31,200 users reporting 67,699 exercise events with a pot...
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#1Dana M. Litt (University of North Texas Health Science Center)H-Index: 17
#2Melissa A. Lewis (University of North Texas Health Science Center)H-Index: 54
Last. Alex Swanson (MU: University of Missouri)H-Index: 3
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Abstract Purpose Despite the importance of social networking sites on young adult alcohol use, few studies have examined Twitter as a conduit for sharing drinking behavior. However, this work generally uses random samples of tweets and thus cannot determine the extent to which Tweets correspond with self-reported drinking cognitions or behaviors. The primary aims of the present study were to (1) document basic patterns of alcohol-related Twitter activity in a subsample of young adult drinkers, a...
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#1Hanneke Hendriks (UvA: University of Amsterdam)H-Index: 8
#2Bas van den Putte (UvA: University of Amsterdam)H-Index: 26
Last. Megan A. Moreno (UW: University of Wisconsin-Madison)H-Index: 34
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Background: Alcohol is often consumed in social contexts. An emerging social context in which alcohol is becoming increasingly apparent is social media. More and more young people display alcohol-related posts on social networking sites such as Facebook and Instagram. Objective: Considering the importance of the social aspects of alcohol consumption and social media use, this study investigated the social content of alcohol posts (ie, the evaluative social context and presence of people) and soc...
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#1Brenda Curtis (UPenn: University of Pennsylvania)H-Index: 14
#2Samantha J. Lookatch (UPenn: University of Pennsylvania)H-Index: 2
Last. Henry R. Kranzler (UPenn: University of Pennsylvania)H-Index: 111
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: Despite the pervasive use of social media by young adults, there is comparatively little known about whether, and how, engagement in social media influences this group's drinking patterns and risk of alcohol-related problems. We examined the relations between young adults' alcohol-related social media engagement (defined as the posting, liking, commenting, and viewing of alcohol-related social media content) and their drinking behavior and problems. We conducted a systematic review and meta-an...
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#1Eilin K. Erevik (University of Bergen)H-Index: 7
#2Ståle Pallesen (University of Bergen)H-Index: 81
Last. Torbjørn Torsheim (University of Bergen)H-Index: 52
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Abstract Aim To examine students' exposure to user-generated alcohol content on social media, and identify characteristics (i.e. demographics, personality traits, alcohol use, alcohol-related cognitions, and social media factors) associated with monthly or more frequent exposure. Method College/university students (N = 11,236) in Bergen, Norway, completed a web-survey measuring exposure to alcohol on social media – both frequency and interpretations of alcohol content. The survey included questi...
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