Battering the Way to Establish a Global Identity: iD Growth Strategy

The sight of a large number of refrigerated trucks with ready-to-cook (RTC) food loaded into them to assist the homemaker was a fascinating scene in the premises of the fast-growing fresh food company iD Fresh Food in Bangalore. The person who shaped his identity through a new-age food start-up brand iD Fresh was Mr. P.C. Musthafa (PC). Resisting all odds in his life, he dared to venture into RTC Indian cuisine ingredients like idly, 1 dosa...