The effect of materialism, satisfaction and trust upon attitudinal loyalty: The case of denims

This paper investigates if attitudinal loyalty can be determined by materialism, satisfaction and trust of customers. Data collected from 721 Indian consumers were empirically tested using SEM for the reliability of the measurement model and relationships between constructs. This pioneer study demonstrates the assimilated influence of materialism, satisfaction and trust upon attitudinal loyalty. This research finds that materialism is...