How artificial intelligence will affect the future of retailing
Abstract
Artificial intelligence (AI) will substantially impact retailing. Building on past research and from interviews with senior managers, we examine how senior retailing managers should think about adopting AI, involving factors such as the extent to which an AI application is customer-facing, the amount of value creation, whether the AI application is online, and extent of ethics concerns. In addition, we highlight that the near-term impact of AI...
Paper Details
Title
How artificial intelligence will affect the future of retailing
Published Date
Mar 1, 2021
Journal
Volume
97
Issue
1
Pages
28 - 41
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History