Design and environmental technologies: Does ‘green-matching’ actually help?

This paper investigates whether a green kind of design helps firms increase their capabilities for inventing in the environmental domain and whether it does so more than ‘standard’ design. It also investigates whether the effect of ‘green-matching’ between new design and technologies is conditional on firms’ innovative capabilities, as reflected by their R&D expenditure. We address these research questions with respect to the world's top R&D...