Online Product Opinions: Incidence, Evaluation, and Evolution
Abstract
Whereas recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual's decision to contribute these opinions. In this research, we empirically model the individual's decision to provide a product rating and investigate factors that influence this decision. Specifically, we consider how previously posted ratings may affect an individual's posting...
Paper Details
Title
Online Product Opinions: Incidence, Evaluation, and Evolution
Published Date
May 1, 2012
Journal
Volume
31
Issue
3
Pages
372 - 386
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