Anchoring Effects on Consumers’ Willingness‐to‐Pay and Willingness‐to‐Accept

Journal Article Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept Get access Itamar Simonson, Itamar Simonson Search for other works by this author on: Oxford Academic PubMed Google Scholar Aimee Drolet Aimee Drolet Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 3, December 2004, Pages 681–690, https://doi.org/10.1086/425103 Published: 01...