Baby Boomers, Generation X and Generation Y: Identifying generational differences in effects of personality traits in on-demand radio use

On-demand radio has radically changed the definition and essence of the radio landscape, providing consumers greater flexibility to manage their content consumption anytime and anywhere. Since on-demand radio is a relatively new way to consume radio, it is important to understand how different consumer groups adopt and use this innovation. The main purpose of the study was to evaluate differences between three generational cohorts: Baby Boomers,...