Beyond nudges: Tools of a choice architecture
Abstract
The way a choice is presented influences what a decision-maker chooses. This paper outlines the tools available to choice architects, that is anyone who present people with choices. We divide these tools into two categories: those used in structuring the choice task and those used in describing the choice options. Tools for structuring the choice task address the idea of what to present to decision-makers, and tools for describing the choice...
Paper Details
Title
Beyond nudges: Tools of a choice architecture
Published Date
May 25, 2012
Journal
Volume
23
Issue
2
Pages
487 - 504
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