Encouraging sustainable insect-based diets: The role of disgust, social influence, and moral concern in insect consumption

• Moral concern was found to be an additional influence on insect consumption. • Exposure to others consuming insects does not impact one’s own willingness. • Exposure to others consuming insects reduces disgust and increases acceptability. • However, exposure only impacts beliefs under very specific circumstances. Disgust, social influence, and moral concern seem to play a pivotal role in insect consumption. Research examining these factors,...