Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews

Volume: 38, Issue: 2, Pages: 539 - 560
Published: Feb 2, 2014
Abstract
This paper explores the effects of emotions embedded in a seller review on its perceived helpfulness to readers. Drawing on frameworks in literature on emotion and cognitive processing, we propose that over and above a well-known negativity bias, the...
Paper Details
Title
Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews
Published Date
Feb 2, 2014
Volume
38
Issue
2
Pages
539 - 560
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