Consumer behavior and purchase intention for organic food
Abstract
Purpose The main objective of this study is to understand the behavior of ecological consumers and their intention to purchase organic food. The study aims to determine the factors influencing consumer behavior towards organic food. Design/methodology/approach The method used for the data collection was a face‐to‐face interview, using a structured questionnaire, with closed‐ended questions. In total, 463 respondents participated in the survey....
Paper Details
Title
Consumer behavior and purchase intention for organic food
Published Date
Sep 7, 2012
Volume
29
Issue
6
Pages
412 - 422
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