Dormant Ties: The Value Of Reconnecting
Abstract
The social networks literature suggests that ties must be maintained to retain value. In contrast, we show that reconnecting dormant ties—former ties, now out of touch—can be extremely useful. Our research prompted Executive MBA students to consult their dormant contacts about an important work project; outcomes compared favorably to those of their current ties. In addition, reconnecting previously strong ties led to all of the four benefits...
Paper Details
Title
Dormant Ties: The Value Of Reconnecting
Published Date
Aug 1, 2011
Journal
Volume
22
Issue
4
Pages
923 - 939
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