Motivating voluntary compliance to behavioural restrictions: Self-determination theory–based checklist of principles for COVID-19 and other emergency communications

An effective response to crises like the COVID-19 pandemic is dependent on the public voluntarily adhering to governmental rules and guidelines. How the guidelines are communicated can significantly affect whether people will experience a sense of self-initiation and volition, protecting compliance from eroding. From the perspective of Self-Determination Theory, a broad theory on human motivation and its interpersonal determinants, effective...