Integrating After Sale Service into the Traditional Marketing Mix Model. Their Effects on Service Value and Customer Retention towards Clothing Store Brands in China
Volume: 29, Issue: 5, Pages: 19
Published: Jan 1, 2020
Abstract
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Paper Details
Title
Integrating After Sale Service into the Traditional Marketing Mix Model. Their Effects on Service Value and Customer Retention towards Clothing Store Brands in China
Published Date
Jan 1, 2020
Volume
29
Issue
5
Pages
19
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