Effets du bouche-à-oreille en ligne sur les décisions d’achat: le cas des avis de consommateurs sur plateforme Internet

Published: Jan 1, 2014
Abstract
Online consumer reviews (OCR) are conceptualized as a specific form of online word-Of-Mouth, gathering both positive and negative information, numerical (ratings) and textual (comments) information, and which are driven by consumers for consumers on Internet plateforms. In this dissertation, we study the impact of OCR on purchase decisions. We consider two kind of information (numerical and textual OCR), two main metrics of OCR (the valence or...
Paper Details
Title
Effets du bouche-à-oreille en ligne sur les décisions d’achat: le cas des avis de consommateurs sur plateforme Internet
Published Date
Jan 1, 2014
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