Innovations in Retail Business Models
Abstract
A retail business model articulates how a retailer creates value for its customers and appropriates value from the markets. Innovations in business models are increasingly critical for building sustainable advantage in a marketplace defined by unrelenting change, escalating customer expectations, and intense competition. Drawing from extant strategy and retailing research, we propose that innovations in retail business models are best viewed as...
Paper Details
Title
Innovations in Retail Business Models
Published Date
Jul 1, 2011
Journal
Volume
87
Pages
S3 - S16
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Notes
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