Behavioural and psychographic characteristics of supermarket catalogue users

Volume: 60, Pages: 102469 - 102469
Published: May 1, 2021
Abstract
Supermarket catalogues (also known as store flyers or circulars) are a popular retail tool for influencing shoppers’ behaviour and increasing store sales. Past research has documented varying effects of catalogue promotions on consumer behaviour, but it has not focused specifically on the psychographic and behavioural characteristics of catalogue users. This research aims to fill this gap through an analysis of a representative sample of 506...
Paper Details
Title
Behavioural and psychographic characteristics of supermarket catalogue users
Published Date
May 1, 2021
Volume
60
Pages
102469 - 102469
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.