The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation

Volume: 40, Issue: 5, Pages: 797 - 817
Published: Feb 1, 2014
Abstract
Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes....
Paper Details
Title
The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation
Published Date
Feb 1, 2014
Volume
40
Issue
5
Pages
797 - 817
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