Can Smaller Meals Make You Happy? Behavioral, Neurophysiological, and Psychological Insights into Motivating Smaller Portion Choice
Abstract
Can smaller meals make you happy? Four studies show that offering consumers the choice between a full-sized food portion alone and a half-sized food portion paired with a small nonfood premium (e.g., a small Happy Meal toy or the mere possibility of winning frequent flyer miles) motivates smaller portion choice. Importantly, we investigate why this is the case and find that both food and the prospect of receiving a nonfood premium activate a...
Paper Details
Title
Can Smaller Meals Make You Happy? Behavioral, Neurophysiological, and Psychological Insights into Motivating Smaller Portion Choice
Published Date
Jan 1, 2016
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