How are fans teams’ consumption behaviors impacted by their federations’ innovativeness perceived organizational legitimacy

Fans’ consumption intentions towards their favourite teams’ products and services are essential outcome variables for sport federations and clubs. However, the factors that could affect these outcomes are not yet clear. This study analyzes how the fandom level and the innovativeness’s perceived organizational legitimacy impact their fans’ consumption intentions. Data was collected in Costa Rica by using a structured questionnaire. The results...