The Effect of Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer
Abstract
Data breach incidents have become increasingly common and businesses incur enormous costs to recover from such events. In this study, the authors assess the effects of a data breach announcement by a multichannel retailer on customer behavior. They exploit a natural experiment and use individual customer transaction data from the retailer to conduct a detailed and systematic empirical examination of the effects of a data breach announcement on...
Paper Details
Title
The Effect of Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer
Published Date
Jan 12, 2018
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