Identifying antecedent conditions for luxury brand purchase
Volume: 60, Pages: 102466 - 102466
Published: May 1, 2021
Abstract
This research draws upon self-termination and complexity theories and aims to identify the antecedent recipes for Chinese consumers' intention to purchase Chinese- (referred to as domestic) or non-Chinese (referred to as foreign) luxury brands. Two studies were undertaken. First, an online survey was undertaken to examine the antecedent conditions of luxury brand purchase. The opted conditions in this study include value perceptions, special...
Paper Details
Title
Identifying antecedent conditions for luxury brand purchase
Published Date
May 1, 2021
Volume
60
Pages
102466 - 102466
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